How design can boost clients' profits

For a client, the success of a design project usually hinges not on acclaim, but sums. No matter how many Yellow Pencils, social media mentions or column inches a project tots up, it’s hard for a client to see true value for money unless the work boosts their profits by generating cold, hard cash.

According to a 2013 report by the Design Council, for every £1 a client spends on design, they reap over £4 in net operating profit, over £20 net turnover and over £5 in net exports. The same study also reveals that two-thirds of companies that ignore design have to compete mainly on price, whereas that’s true of only one third where design is integral to the business.

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