"We wanted to ensure we weren't just copying what's out there": How we made Linearity Move

I recently went to the launch event of exciting new animation software, Linearity Move, which is aimed at designers and marketing teams who want to create motion graphics on a Mac or iPad. The software looked easy to use, and sits between simpler tools such as Canva and more complicated software such as After Effects

What was the thinking behind the product? "The idea has been to make motion design accessible to regular graphic designers who are not necessarily well versed in After Effects," explains Malte Brilatus, head of product at Linearity.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.