Concept store identity is a little to the left

By Creative Bloq Staff
( Computer Arts )
published

Designer Arthur Foliard creates an experience to change people's perceptions of being left-handed with this clean and colourful identity.

Recent visual communications graduate Arthur Foliard (opens in new tab) designed Left, a concept store aimed at left-handed people, as part of his final-year project. The challenge? To "communicate with 10 per cent of the population, but awaken the interest of the other 90 per cent," he explains.

Featuring a clean, clashing aesthetic, Foliard's identity cheerfully explores different cultural interests - art, music, theatre, literature and so on - to create an experience that will change visitors' perceptions of being left-handed.

"I was inspired by Wolff Olins' (RED (opens in new tab)) project," he says. "They used the right communication in the right place at the right moment."

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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