Concept store identity is a little to the left

Inspiration
By published

Designer Arthur Foliard creates an experience to change people's perceptions of being left-handed with this clean and colourful identity.

Recent visual communications graduate Arthur Foliard designed Left, a concept store aimed at left-handed people, as part of his final-year project. The challenge? To "communicate with 10 per cent of the population, but awaken the interest of the other 90 per cent," he explains.

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