Top brands often have to come up with a unique and inventive way of enticing customers. This campaign for The National Trust - a British charity that protects historic houses and gardens and opens them to the public - puts a playful twist on the kind of park signage that is often unfriendly, officious and borderline aggressive.
Developed by agency Click Design, a series of nine signs were created which, at first glance, look like warnings or instructions not to do something - but actually they encourage the opposite. The inclusion of a hashtag (#NaturesPlayground), encourages visitors to share their experiences and post pictures of their visit on social media.
We love this playful take on an often all-too-serious approach to instructional signage. The simple colour scheme and typography design is a perfect approach to a clean, consise and effective brand.
For more information, head to The Click Design.
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What do you make of 'Nature's Playground'? Let us know in the comments box below!
