A match made in heaven! Striking design for new brand
Lighten up with this brilliant new branding from Kokeshi Matches, which includes cute-as-can be illustrated characters.
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We're not sure we'd like to strike these little guys! Combining cute characters, bright colours and inspirational illustrations, Kokeshi Matches is a new breed of match branding. Taking inspiration from Kokeshi (traditional Japanese wooden dolls), faces were drawn on each match by hand by artist Kumi Hirasaka.
They proved so popular, that in the year 2000, Kokeshi Matches started to be mass produced and later expanded into various designs such as pandas, pigs and more. It's easy to see why - just look how cute these characters are!
Despite the mass production, Hirasaka and her team continue to strive to create designs that make people smile. They also find time out of their busy scheduele to produce Kokeshi Matches for numerous art exhibitions throughout the year.
See more work from Kokeshi Matches over on its website.
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What do you make of these little guys? Let us know in the comments box below!
Daily design news, reviews, how-tos and more, as picked by the editors.

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.
