How to connect with your audience (while staying true to your brand)

Making people listen to your brand is arguably harder than ever. People are overwhelmed with a cascade of content via social media, which means that well-meaning messages can sometimes get muscled out by companies with more budget and clout. However, with craft and careful consideration of what your brand means, there are still lots of ways to get your point across without compromising your integrity.

We’ve seen creators from all corners of the design universe share their advice at this week’s D&AD Festival. They had plenty to say about how they connected with their audiences with both straightforward and experimental designs in a way that stayed true to their brand. Here’s what we learnt...

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.