Skip to main content

Google's flatter logo released by accident

new Google logo

This 'flat' logo appeared by accident in the latest Chrome build for Android

Love it or hate it, there's no denying that flat design is big news in the creative world at the moment. And so the design world jumped on this variation of Google's logo design (above), which was spotted by Ars Technica in the latest Chrome beta for Android.

Things got even more exciting when The Verge said a Google source had told them this logo was intended to be used "in instances where the beveled logo may not display well".

So was this a secret rollout of a brand new Google logo? Well it appears not. The Verge has now updated its original post and confirmed that the distinctly two-dimensional logo - which has already been pulled from the Chrome for Android beta - is purely meant for use on printed and corporate materials. So it looks like its online use was pure accident.

Still it's interesting to see such a 'flat' identity appearing on our screens, and we wonder if this could be a future direction for the Google logo. Here's a look back at the evolution of the logo to put this possibility into context:

In place since May 2010, the current Google logo

In place since May 2010, the current Google logo

May 1999 - May 2010

May 1999 - May 2010

August 1998 - May 1999

August 1998 - May 1999

Original Google logo

Original Google logo

Like this? Read these!

What do you think of Google's new logo design? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.