The rumoured iPhone subscription plan sounds great (for Apple)

Despite the cost, some people will upgrade to the latest and greatest iPhone every year. Apple would like more people to be like that, and it seems it's still working on a plan to convince us. Most people either can't or don't see the need to upgrade their phone every year, but perhaps they could be convinced if they didn't need to pay the full price. 

That would be the selling point of an iPhone subscription plan, rumours of which have resurfaced. It seems the plan would allow users to rent latest iPhone model each year in exchange for an open-ended monthly fee. But while that might sound like a cheaper way of getting a new phone, I suspect Apple would benefit the most (see our guide to the best Apple deals for discounts).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.