Debenhams gets a joyful rebrand from Mother Design

UK department store Debenhams has been given an identity overhaul courtesy of Mother Design, including a new logo design that will replace the design that has been in place since 1999. The rebrand forms part of an ongoing transformation dubbed 'Debenhams Redesigned', with the aim of injecting some of the joy back into the shopping experience. It comes alongside a playful marketing campaign from Mother, which asks customers to 'do a bit of Debenhams'. 

"There are so few high street icons, and Debenhams is certainly one of them," says Mother's Ana Balarin. "It was a unique opportunity to revisit such a loved and established brand to reflect the modern business it has become."

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.