Diet Coke rebrands with slimline cans

Diet Coke cans

It's been an eventful year for Coca-Cola. Only a few days ago it celebrated its heritage with a bespoke typeface. Now its team of designers are already at it again with this new packaging design and rebrand for Diet Coke.

In fact, this is the biggest product and design overhaul undertaken by Diet Coke in 36 years. As well as a redesigned logo, which tweaks some of the famous cursive font elements the brand is known for, Diet Coke has also launched four new flavours. These include: twisted mango, feisty cherry, zesty blood orange and ginger lime.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.