Ford secretly designs new official pickup truck emoji

pickup truck emoji
(Image credit: Ford)

"It's time for our global visual language to get a little bit tougher, with a brand new pickup emoji," says the pitch for a pickup truck emoji design that's pending approval by the Unicode Consortium. However the document failed to mention that car manufacturer Ford has been involved with its development.

Why is this a problem? Well, when you consider that the proposed design bears more than a passing resemblance to the Ford Ranger, and that it would appear on the keyboards of smartphones the world over, it's looking an awful lot like a sneaky piece of backdoor advertising. At least Ford didn't go so far as to deck the emoji out with its logo design.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.