HP Sauce adds Big Ben's scaffolding to its bottles

A bottle of HP sauce outside the Houses of Parliament
[Image: HP]

In an example of art imitating life, HP Sauce has rolled out a subtle and well-executed redesign of its famous bottle label. Taking its lead from the scaffolding that currently surrounds Elizabeth Tower, HP Sauce has decked out its signature illustration of the landmark in the construction framework.

The addition of the scaffolding is the first change to the sauce's label in 123 years – a move that's sure to make it a standout piece of packaging design for hungry shoppers looking for a condiment to liven up their bacon butties.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.