Intel launches new Apple-bashing ad, and it's a disaster (again)

Intel laptops
(Image credit: Intel)

Oh, Intel. The computer processor company clearly still hasn't processed (sorry) Apple's decision to pack up and move on (by which we mean start producing its own silicon chips), and has once again launched a scathing attack on its former flame. And just like last time, it's not a great look.

Titled Breaking the Spell, the new ad (below) shows various Apple users ostensibly being shown new innovations from the company. But all is not as it seems, with the products revealed to be – shock, horror – PCs powered by Intel. But is the whole thing likely to tempt anyone away from the best Apple deals?

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.