If this really is Apple's new iPhone 14 colour then count me out

iPhone 14 render
A fan-made render of a purple iPhone 14 (Image credit: @atuos_user on Instagram)

With the date of Apple's next event finally set for 7th September, rumours and leaks about the iPhone 14 are reaching their inevitable zenith. Alleged dummy units have just given us our first 'real world' glimpse of the iPhone 14 Pro, which tends to come in a new colour every year. But If this year's new hue is the real deal, I can't say I'm too excited. For every announcement as it happens, head over to our Apple Event live blog.

We've already heard tell that Apple is planning to go big on purple this year, with both the iPhone 14 and iPhone Pro said to be adopting the colour. But not only does it appear to be a far darker purple than the pastel shade of the iPhone 12, but it also seems to be replacing some other popular colours. (Don't fancy waiting? Check out the best iPhone 13 deals available now.) 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.