Apple's Jony Ive joins Airbnb (and Twitter has a field day)

From the iPod to the Apple Watch (via, of course, the iPhone), Jony Ive was responsible for some of the tech world's most ubiquitous and iconic designs during his time at Apple. When he announced his departure last year, many speculated on Ive's next move – and his next client might come as a surprise.

Airbnb has announced that Ive and his new company, LoveFrom, will lead a redesign of its products and services in a multi-year collaboration. But while the project will no doubt involve a revamp of the company's app and website (could we be getting a symbol worthy of our best logos list?), Twitter has wasted no time imagining what Airbnb's properties might look like under the direction of the ex-Apple designer.

Ive was behind many of Apple's most iconic designs 

Ive was behind many of Apple's most iconic designs  (Image credit: Apple)

"I’m thrilled to announce that Jony and his partners at LoveFrom will be engaging in a special collaboration with me and the Airbnb team," Airbnb's chief executive says in a blog post titled Designing the Future of Airbnb. We have made the decision to work together to design the next generation of Airbnb products and services. Jony will also help us continue to develop our internal design team."

As for what the future of Airbnb will actually look like under Ive, can we expect a slew of white rooms full of glass, aluminium, and not much else? The internet certainly has an idea of what the new Applebnb—sorry, Airbnb, might look like.  

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It will certainly be interesting to see whether Ive's influence extends to Airbnb's logo. The current design proved controversial thanks to its somewhat, er, anatomical design – and it even hit our list of the most hated rebrands of all time.

Back when Ive's departure was announced last year, we speculated on where Apple might go, design-wise. And with the announcement of the iPhone 12 and 12 Mini, it seems the answer is: backwards. The square edges of both, and the smaller form factor of the Mini, are reminiscent of 2012's iPhone 5 – could Apple be missing Jony Ive's magic design touch? 

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).