Kanye West has a new logo – who will it upset this time?

Kanye West's head in front of various circular logos
(Image credit: Pepsi/Pintrest/Google/Mercedes/Future owns)

Kanye West is no stranger to controversy. Indeed, the musician's many feuds can be filed into various sub-divisions and categories – one of which is, believe it or not, logo-related disputes. And if a new trademark filing is anything to go on, we could have another of these to look forward to.

Attorney Josh Gerben has taken to social media to reveal that Mascotte Holding (which owns all of Kanye's trademarks) has filed a trademark for a new logo, slated for use on clothing and in retail stores. It's hardly a controversial design, but knowing Ye's track record, it's bound to get at least somebody's back up. (Looking for inspiration? Check out our guide on how to design a logo.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.