KFC reaches new heights in towering billboard ad

KFC billboard ad
(Image credit: Mother)

KFC is known for its clever branding, but its latest campaign takes thinking outside the box to a whole new level. To promote its new Tower Burger, the fast food chain has launched a series of ridiculously tall billboards to showcase the colossal height of its new towering chicken burger. 

Always a firm favourite in our list of the best billboard advertising examples, KFC has certainly delivered one of the most creative campaigns we've seen in a while. Playing with scale to purposefully break the rules, the brand expertly demonstrates how going against the grain can be a masterful advertising technique.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.