Microsoft's bizarre new camera design is based on its logo

Microsoft Surface Duo
(Image credit: Microsoft)

From unsightly notches to flip-up lenses, smartphone makers have devised all sorts of ways to incorporate front-facing cameras into their devices. But while many end up compromising the brand's aesthetic, Microsoft's new camera design is very, well, Microsoft.

The company has invented a new, colourful camera set up that leans into its branding – specifically the Windows-inspired four-square logo. A patent filing has revealed an under-display camera system based on the logo, with each square hiding a coloured lens. It could certainly make a novel addition to our best camera phones roundup.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.