The new Microsoft Office rebrand isn't going down well

If, like everyone else on the planet, your CV proclaims you to be 'proficient in Microsoft Office', get ready to hit the edit button. After 32 years, the Office suite is no more, with Microsoft rebranding the whole thing with a new name and logo. And it's all a little confusing.

From Word to PowerPoint, the Office apps are among the most famous pieces of software in the world. But from now on, they're part of Microsoft 365. Yep, Microsoft has officially turned on its Out of Office. And there's a new logo to boot (but it won't be making our list of the best logos of all time.)

Microsoft 365 logo

The new Microsoft 356 logo (centre) (Image credit: Microsoft)

Announcing the news on its website (opens in new tab), Microsoft declares that it's going all in on the 365 branding. "Over the last couple years, Microsoft 365 has evolved into our flagship productivity suite," the company says, "so we are creating an experience to help you get the most out of Microsoft 365. In the coming months, Office.com, the Office mobile app, and the Office app for Windows will become the Microsoft 365 app, with a new icon, a new look, and even more features."

Microsoft Office

(Image credit: Microsoft)

And that new app comes with a new logo – one which isn't going to help users forget the 'Office' name. Because it's still, basically, an 'O'. The 365 app, the home for all things Word, Excel, Powerpoint and more, features a overlapping squared-off circle design. It's pleasingly simple enough – but surely, if Microsoft is retiring the 'Office' brand, it would be keen to steer users' minds away from that name?

And aside from the confusing new logo, it seems users aren't welcoming the news with open arms. Office has been around since 1990, and doing away with the branding is a pretty major move – one that not all users are taking well.

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Of course, once the dust has settled, the rebrand could prove to be a shrewd move. Even some of the most hated rebrands now barely raise an eyebrow (remember the furore over the Airbnb logo in 2014?). But Microsoft is certainly taking a risk in retiring an iconic (dare we say beloved?) brand – especially since that 'O' logo will keep it in the memory. Fewer of us might be going to the office these days, but it seems not everyone is quite ready to let it go.

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).