Oreo's new limited edition packaging is full of delightful retro details

Oreo mixtape
(Image credit: Oreo)

We can't get enough of the retro vibe that's in the air at the moment. We've seen Sonic the Hedgehog Lego and Tamagotchi smartwatches. Now Oreo's taking a bite out of the millennial nostalgia trip with a campaign that resurrects the homemade mixtape in digital form.

The campaign connects AI technology with the brand's packaging to bring the art of crafting a mixtape into the digital world. Fans of the cookies can access music online by using their smartphones to scan the Oreo logo on special packets. They can then use the tracks provided to compile their own online mixtapes to share with friends – something of a lost art, perhaps. But, best of all, you can win a cute cookie pack that faithfully reproduces the look of an old cassette player with lots of nice details (for more packaging ideas, see our collection of standout packaging designs.)

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.