Skip to main content

Pentagram reveals visual identity for Pink Floyd Records

As if creating groundbreaking albums wasn't enough for Pink Floyd, they've also influenced the world of graphic design. Taking its cue from the typography featured on the rock band's 1977 album Animals, Pentagram (opens in new tab)'s creative team, led by partner Harry Pearce, has designed a full stencil-based alphabet and logotype.

The new typeface is part of a wider identity overhaul for Pink Floyd Records, with the distinctive set to be used as a headline font for new releases and merchandise.

Rather appropriately, the Animals album is right in the middle of Pink Floyd's canon, so it was always perfectly placed to represent their career as a whole. And thanks to its stencil and spray paint roots, the typeface avoids coming across as too sleek and corporate, which can sometimes be the case with more traditional professional fonts (opens in new tab).

The stencil lettering as it originally appeared four decades ago

The stencil lettering as it originally appeared four decades ago

Loaded with idiosyncrasies and inconsistencies, the letterform was a complex one to scale up. Having originally been designed to work on 12" LPs, Pearce and his team had to adjust the stencil cuts through the lettering to make sure the whole design balanced out.

On top of this, the team had to build the system around a limited set of previously available letters. The hard work was worth it though, and now the band has an evocative font that calls to mind the stencilling on all its equipment and tour boxes.

The typeface will be used for edition numbering on record label releases

The typeface will be used for edition numbering on record label releases

Related articles:

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.