Property hunting is one of the most stressful things a person can go through, so it makes sense that Rightmove (opens in new tab) have gone for a cheery, optimistic look for their latest rebrand. Designed by The Team (opens in new tab), this revamped look for the property search company includes a new logo design (opens in new tab) and branding framework which will work across online and offline platforms.
Started in 1999, Rightmove claims to advertise roughly 90% of all homes advertised by estate agents all over the UK. Their original mission statement was to "help people make the right move", but over time this evolved into helping people "find you happy". It was this new angle which The Team didn't think was reflected in Rightmove's visual identity.
To give Rightmove some human warmth, The Team have created a house symbol with softened edges and a brighter colour palette than before. Whereas Rightmove's previous house and arrow logo communicated the idea of a property search, it was no longer fit for purpose when it came to an emotional angle.
“The best brands always engage on an emotional level and have a distinctive emotional quality," says The Team's brand strategy director, Dan Dufour. With bolder colours and an inverted house symbol that resembles a heart, the creative team hope the new logo will get the Rightmove message across more clearly when it rolls out from December 13.