Poster series depicts dumb ways to die

dumb ways to die

From digital to print - Dumb Ways to Die works perfectly with both

Back in November, Melbourne Australia's Metro train system decided to take a different approach to public safety video. Their ad 'Dumb Ways to Die' (opens in new tab) - featuring animated characters playing out the lyrics of a comedy song about idiotic deaths - quickly became a viral hit and won a series of awards.

The campaign, created in conjunction with Melbourne ad agency McCann (opens in new tab), has now inspired a series of print ads - and they're just as brilliant. We love how the cuteness of the character designs in these posters is balanced by the amusing goriness of their deaths.

It's a great example of how a campaign can work effectively across both digital and print advertising (opens in new tab), and how a serious subject like safety doesn't need to be tackled in an overly serious manner to raise awareness.

dumb ways to die

dumb ways to die

dumb ways to die

dumb ways to die

dumb ways to die

dumb ways to die

dumb ways to die

Watch the original Dumb Ways to Die (opens in new tab) advertisement.

[via I Believe in Advertising (opens in new tab)]

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