Back in November, Melbourne Australia's Metro train system decided to take a different approach to public safety video. Their ad 'Dumb Ways to Die' (opens in new tab) - featuring animated characters playing out the lyrics of a comedy song about idiotic deaths - quickly became a viral hit and won a series of awards.
The campaign, created in conjunction with Melbourne ad agency McCann (opens in new tab), has now inspired a series of print ads - and they're just as brilliant. We love how the cuteness of the character designs in these posters is balanced by the amusing goriness of their deaths.
It's a great example of how a campaign can work effectively across both digital and print advertising (opens in new tab), and how a serious subject like safety doesn't need to be tackled in an overly serious manner to raise awareness.
Watch the original Dumb Ways to Die (opens in new tab) advertisement.
[via I Believe in Advertising (opens in new tab)]
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What's been your favourite campaign of the past year? Let us know in the comments box below!
