Coca-Cola (opens in new tab) are without a doubt, one of the top brands (opens in new tab) in the entire world. Love or hate them, their marketing campaigns often go world-wide viral and we're sure this latest offering will do just the same.
Here, they've teamed up with Spotify (opens in new tab) to bring you slimline 250ml cans across the MyCoke trilogy as part of their commitment to offer healthier soda choices. The campaign will see television advertising, outdoor and online media all thrown into the mix.
Coca-Cola will also be teaming up with Blippar, which will allow users to “blipp” the new can for a 3D interactive experience whilst also accessing music tracks via mobile devices. So, will a slimmer can really help the brand to evoke a 'healthier' attitude?
[via The Die Line (opens in new tab)]
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What do you think of the new look? Let us know in the comments box below!