Everyone has experienced a painful break-up at some point in their lives. Which is why New York-based graphic designer Melanie Chernock (opens in new tab) developed this first-aid kit for a broken heart, including such heartbreak essentials as tissues, dark chocolate, vodka and a mix CD.
Faced with the assignment of creating an activity book, Chernock decided an activity kit would be more interesting. Not wanting to be all doom and gloom, Chernock adopted a light hearted approach with this tongue-in-cheek design.
"Initially, I knew that I didn't want to make a kit of sadness and wanted to approach the product with a sense of humour," says Chernock. We love the simple but effective colour scheme and cute icon designs, which are cleverly evocative of a traditional medical kit while retaining a fun feel.
Like this? Read these!
- Great examples of doodle art (opens in new tab)
- The ultimate guide to designing the best logos (opens in new tab)
- Illustrator tutorials (opens in new tab): amazing ideas to try today!
Have you seen an imaginative use of branding? Let us know in the comments below...