Project diary: Red Antler's Vevo rebrand

Vevo wanted to create a bold new look to coincide with the launch of VevoTV, with both the channel and the rebrand making their debut at SXSW in March. Vevo creatives had already begun working through a new identity when Red Antler was asked to join the effort.

The design brief
Emily Heyward, Head of strategy, Red Antler

Launched four years ago by parent companies Sony Music International and Universal Music Group, Vevo is the primary – and arguably the only – source on the internet for official music videos. But in terms of brand recognition it still has plenty of room to grow. As an established branding consultancy we were brought in to evolve the Vevo story and help it become the world’s premier brand for music fans across the globe, delivering top quality music experiences any time, anywhere and ultimately expanding into all forms of entertainment. The rebranding exercise coincided with Vevo’s plan to announce the launch of its latest initiative, VevoTV, at SXSW (South by Southwest festival) in March.

Our approach to the rebrand started with us thinking about the core problem that Vevo is solving and what the brand delivers. We decided that even though technology has made music more accessible than ever, the proliferation of choice has actually made it harder for music fans to find high quality, immersive experiences.

Designers at Red Antler sit down to explore ideas for the Vevo rebrand

Designers at Red Antler sit down to explore ideas for the Vevo rebrand

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.