The new Lexus IS is a luxury saloon car, which you can now experience in a completely immersive way before even visiting a showroom. Developed by the team at technology consultancy Amaze, this interactive video allows viewers to fully explore the interior and exterior features of the latest edition to Lexus' hybrid line.
As Lexus' long-term digital partner, Amaze used a combination of live-action footage and CGI to allow viewers to watch and control their viewing experience. Users can do everything from selecting the exterior colour design to understanding more about the controls, precise handling and engineering behind the new car.
In order for the Amaze team to create a seamless blend between the real and virtual, they filmed the car driving through different landscapes and teamed up with high-end Munich-based 3D visualisations studio RTT to scan and take 360 degree imagery of the environment at key points. Built in HTML5, the experience works across all devices, and features as the content of an app to promote and sell the new model.
"We wanted to create a movie that was beautiful and remarkably sophisticated - something that would be true to the IS and Lexus brand. Our aim was to explain the car’s attributes and allow an ultra-high-quality experience to bring the emotion of the drive directly to the viewer through full screen, movie footage."
You can view the new interactive Lexus IS movie here.
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