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Justin Bieber's new brand logo gives us... nothing

By Natalie Fear published

Skylrk takes cryptic design to the extreme.

Adobe quietly rebrands, tweaking its iconic logo

By Rosie Hilder published

There's a new 'A' in town.

TripAdvisor's new logo reveal just made me spit out my coffee

By Daniel John last updated

Perhaps the most 'chronically online' rebrand reveal ever.

Japan Airlines' sleek rebrand is a soaring success

By Natalie Fear published

Traditional heritage meets modern design.

"Brands that build up their identity will be the winners": Why branding should be at the centre of your marketing strategy in 2024

By Dmytro Spilka published

Your visual identity can boost your revenue.

Why I'm finally turning my back on Gen Z branding

By Natalie Fear published

The ‘it-girl’ fantasy is wearing thin.

'The goal is emotional resonance’: how to create a standout brand in 2025

By Natalie Fear published

JKR’s executive creative directors discuss how to build an iconic identity.

This fun new visual identity has a fantastic strapline

By Rosie Hilder published

Stick 'em up! Texas Tack's branding is spot on.

"Every rebranding project is an archaeological dig": how we made New York Historical's new identity

By Joe Foley published

We learn how Lippincott found a single thread in historic institution and made a hyphen into a bridge for opposing views.

What is brand strategy and why is it so vital?

By Rosie Hilder published

Taxi Studio's Jamie Watson explains this often overlooked area of branding.

Tyrese Haliburton’s new logo just dropped in the coldest way possible

By Natalie Fear published

The NBA player clapped back at haters in style.

Magnum abducts our radio waves with ingenious sonic branding ad

By Natalie Fear published

It's a mouthwateringly tasty campaign.

Range Rover's controversial new logo is only the beginning of its new look

By Daniel John published

More details of the brand's "confident and contemporary" rebrand have emerged.

The new King’s Trust logo is made for the TikTok generation

By Natalie Fear published

But is it enough?

"I see a lot of imitators out there," JKR's Lisa Smith on today's brand challenges

By Rosie Hilder published

We chat about award-winning rebrands for The Met, USA Today and Burger King.

This hip neighbourhood's logo is totally loopy, but I love it

By Joseph Foley published

A logo design you can really make your own.

The challenges of branding in 2025: from staying relevant to designing for Gen Z

By Rosie Hilder published

I speak to Frontify's James Fooks-Bale to discover how brands can get ahead.

Bentley just changed its iconic logo (and it's perfect)

By Daniel John last updated

Sometimes it pays not to reinvent the steering wheel.

This opera house's new moving logotype oozes sophistication

By Rosie Hilder published

Pentagram's new rebrand has caught my attention.

I can't believe I fell for that ridiculous floating Louis Vuitton logo

By Daniel John published

CGI marketing stunts are becoming harder to spot.

It's not that 'people don't like change', it's that your logo isn't as good as these

By Tom May published

Like it or not, public criticism is often justified.

Coca-Cola's new 'literary' ad is an instant classic

By Daniel John published

Not many brands could pull this one off

The Refugee Council's rebrand is a warm celebration of Britain

By Rosie Hilder published

The use of beautiful lino cut illustrations gives the brand a textured feel.

A logo dispute is raging in Dallas (and the similarities are hard to ignore)

By Natalie Fear published

Are subtle differences enough of a defence?

Ignore the hate, Walmart's bold new branding is the definition of a glow up

By Georgia Coggan last updated

This is a refresh worth celebrating.

Meghan Markle faces logo design dispute with unexpected opponent

By Natalie Fear published

The similarities are striking.

The Cola wars just got interesting as Campa Cola takes over India

By Rosie Hilder published

But is its branding any good?

Kiehl's hits back at censorship with font made out of pubic hair

By Natalie Fear published

A new campaign says 'pubic hair, don't care'.

How to celebrate a brand's heritage – 6 expert tips

By Rosie Hilder published

Karl Wills of Taxi Studio shares how brands can lean into their heritage in a way that works.

Jaguar insists its controversial rebrand was a success – but I'm not buying it

By Daniel John published

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