Designed to create a connection between the type and the ingredient, this bespoke lettering was made for Sainsbury's 'Twist Your Favourites' advertising campaign.
The idea for the campaign was beautifully simple – liven up your favourite dishes by adding an unexpected ingredient. Launched across Sainsbury's social media channels and online adverts in September, these wordmarks were all handmade with props sourced from antique shops.
Would these culinary creations encourage you to put coffee in your spaghetti bolognese, or sprinkle dark chocolate into your chilli con carne? Explore the images below and find out – and check out our piece on Food art for more culinary creations.
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