What does your typeface say about you?

Just like handwriting, typeface choices say a lot about a personality – and not just if you use handwriting fonts. This is just as applicable to brand or corporate personality as it is to individuals. It is therefore incredibly important for top brands to select their typeface carefully to portray the right image and it's why companies spend thousands on type and typography.

In essence, the role of a typeface is to create a personality within communication, providing another level of connection between the brand and the viewer, customer and/or consumer. As typographer, Sarah Hyndman comments: "Fonts turn words into stories… powerful brand stories. Type helps us to navigate and make choices. They are like clothes – they create a first impression."

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