Although many people are designing mobile products that are social in nature, few understand what that really means, how it works, or why it's important.
In this series for Creative Bloq, Chris Bank of UXPin (opens in new tab), the UX design app, discusses the importance of social design patterns and details examples from some of the hottest websites and web apps today.
You can see previous posts from UXPin here (opens in new tab). Meanwhile, for more examples of web design patterns (opens in new tab), download UXPin's free e-book, Web UI Design Patterns 2014 (opens in new tab) and their free Web UI kit (opens in new tab).
The problem
The user wants to keep up with what's happening around them and get quick updates on recent activity.
The solution
Show recent activity that's relevant to the user within the app.
Aside from the obvious Facebook or Twitter news feeds, other web apps that contain an element of social interaction, like Quora or Medium have implemented activity feeds that provide users with an overview of recent activity from their friends or people they follow.
The activity stream can be used to aggregate recent actions by an individual user, commonly used on profile pages; more commonly however, activity feeds are used to aggregate multiple users from the perspective of one user.
These feeds are extremely useful in demonstrating different features of the UI by showing how other users are interacting with it, and in this also plays a great word-of-mouth role.
Words: Chris Bank (opens in new tab)
Chris Bank (opens in new tab) is the growth lead at UXPin (opens in new tab), a UX design app that creates responsive interactive wireframes and prototypes.
