How to fill empty space in your designs

An empty state really is bigger than just one screen. When building an ecommerce website it's about providing your customer an incredible first impression as you introduce them to your product – to spur them to action, keep them interested, and remind them of the value your product's going to provide.

There are three broad versions of the empty state in UI design. The first is what's seen by your customer the first time they use your product. The second is what's seen when your customer voluntarily clears existing data from the screen, like when you attain the exalted inbox zero, for example. And the third is what happens when there isn't anything to show, say, for a search result.

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