Despite the rise of the web, print advertising remains an extremely powerful marketing tool. Fully aware of this, agencies are constantly pushing creative boundaries in order to reach their target audience. And the simplest ideas are often the best, as this roundup of our favourite print ads from this month shows...
01. Sebo Museu Do Livro
We all get a little tense when a movie adaptation is made of one of our favourite books. Characters, plots and environments are often tampered with - and this brilliant print ad from Brazilian advertising agency RockerHeads perfectly captures this sense of dread with their tagline: 'A big part of the story is lost when it becomes a movie'.
02. Frescura Bucal
There's something fishy happening in this print ad from Ogilvy & Mather. A brilliant execution of the tagline 'Remember the night, not the dinner', this ad promotes the breath freshener Menta via some seriously impressive 3D work.
03. Ontario Ministry of Child and Youth Services
This super simple but super effective advertisement from the Ontario Ministry of Child and Youth Services is a good example of 'less is more.' Using a cute character design, Idea Studio in Canada makes sure the message gets across.
A fun take on our ever-growing love of gaming, this fun print ad from AlmapBBDO in Brazil for Pedigree sees the treats 'controlling' the dog to be on its best behaviour. A great execution of a fun idea.
05. Cannes Lions
Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry, and 'You'll come back as pumped as a stock photo model' is the latest tongue-in-cheek campaign to promote it. Showing a real understanding of the audience, London agency McCann have hit the nail on the head with this series.
Have you seen a brilliant print ad this month? Let us know in the comments box below!