16. Icon labelling
In contrast to the previous two trends, using icons along with labels to describe the function of a particular button is still highly popular – mainly because it adds a bit of visual interest to your app (particularly those that rely on a list-based approach) but also because you have to presume that people don't really read things that appear on the screen in any great detail. Presenting an icon next to your list item makes it easier for the user to quickly navigate to the option they want. Most to-do list apps do this very well, including Things (opens in new tab).
17. Big buttons for tiny people
The iPhone and iPad have proved amazing tools for children – in both education and play (and both at the same time, naturally). When designing for children you have to keep interface elements super-simple, descriptive and generally, very big. Good examples include Bob the Builder's Playtime Fun (opens in new tab), Postman Pat SDS (opens in new tab) and Fireman Sam – Junior Cadet (opens in new tab), all designed by childrens' app specialist P2 Games.
18. Metro minimalism
Windows Phone 7 (and soon WP8) pares back the gloss that we've seen so prevalent in UI design over the last year and keeps things simple. Shiny icons are replaced with functional squares of flat colour. It's an intelligent, well thought out UI design, and although it has its quirks, it is undeniably slick and extremely usable. Apps on WP7 adhere to the Metro Design Language (opens in new tab), giving the user experience across the board a solidarity and consistency not seen on a mobile device before.
19. Typographic navigation
Metro has introduced a typographic navigation that, up until now, has been hugely uncommon on mobile devices. Type spans across many screens - not only hinting at the screen you've just come from but also what comes next. We expect to see many designers bring this approach to apps outside of the Windows Phone 7/8 platform.
20 The 'bucking the trend' trend
While Windows Phone is about adhering to the Metro Design system for consistency for the user, iOS and Android both offer huge opportunities to be original in your app designs. Sure, trends are trends because they work, and huge amounts of user testing is required for more 'out there' UI designs. But finding a unique approach can buck the trend while giving your user a unique experience that they'll keep coming back to. Take music app Figure (opens in new tab) and to-do app Clear (opens in new tab) – they defy the rules but are highly intuitive and a joy to use.