Cel-shady Individual

Recently, there's been an increase in the amount of 3D media integrated within 2D media - mainly in the film industry, where it's had a huge impact on traditional animation (just check out Disney's Treasure Planet to see the latest techniques in action). Nowadays, however, it doesn't have to be just film production that benefits. Design, print and commercial media are actively using the same methods within 3D software to streamline tasks normally undertaken by the 2D artist.

Now included within 3ds max 5 is a material that enables us to shade our objects to make them appear as if they were a two-dimensional image. Just by utilising its basic settings, this Ink 'n' Paint material is incredibly effective, and, thanks to an array of features, you can also modify the results to suit any number of requirements.

Here we'll model out a conceptual vehicle for a print advertisement, using this new material to get the best from its features.

Click here to download the tutorial for free

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.