Creating an imagination machine for Bombay Sapphire

Gravity Road commissioned Nexus Productions to realise its imagination machine concept for Bombay Sapphire gin. The campaign included a 20-second 3D animation for outdoor LCD screens, print ads and takeover installations in London's underground.

Gravity Road initially commissioned us to create print ads with an animated version to appear on screens at locations such as bus stops. Mark Boyd, the agency's founder and creative director, and his colleagues had already been working on the 'Imagination' series for quite some time when they came to us with this brief, and they had high expectations for the outcome.

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