To launch new Norwegian general entertainment and lifestyle channel, TV6, London-based creative agency weareseventeen (opens in new tab) was commissioned to create a series of sophisticated and engaging channel idents.
Covering architecture, food, and glamour, the priority was to create a recognisable logo, which weareseventeen cleverly camouflaged among the various elements featured in each animation.
A 'logo-centric’' approach was requested to help reinforce the new brand
The team comment on their website: "A 'logo-centric’' approach was requested to help reinforce the new brand, and each ident follows a similar sequence to help build a sense of familiarity. As this logo was new to viewers our main challenge was to balance the need to convey each theme while ensuring the logo remained recognisable even when constructed from such eclectic elements."
Liked this? Read these!
- Discover what's next for Augmented Reality
- Help yourself to these free 3D models
- Check out these inspiring examples of 3D art
