New branding is both logo-centric and camouflaged
Weareseventeen launch new Norwegian channel TV6 with a series of animated idents, which cleverly disguise its logo.
To launch new Norwegian general entertainment and lifestyle channel, TV6, London-based creative agency weareseventeen was commissioned to create a series of sophisticated and engaging channel idents.
Covering architecture, food, and glamour, the priority was to create a recognisable logo, which weareseventeen cleverly camouflaged among the various elements featured in each animation.
The team comment on their website: "A 'logo-centric' approach was requested to help reinforce the new brand, and each ident follows a similar sequence to help build a sense of familiarity. As this logo was new to viewers our main challenge was to balance the need to convey each theme while ensuring the logo remained recognisable even when constructed from such eclectic elements."
Liked this? Read these!
- Discover what's next for Augmented Reality
- Help yourself to these free 3D models
- Check out these inspiring examples of 3D art
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.
Related articles
- Samsung teases first look at new mixed reality headset in partnership with Google
- The Cabin Factory review: one frightfully good idea, masterfully done
- Rolls-Royce has just dropped the most beautiful (and pretentious) toy car ever
- Creating the John Wick-inspired mocap for SPINE - and why just Unreal Engine 5 isn't always enough