Created by Barcelona agency *S, C, P, F..., this latest advertising campaign focuses on the mundane, routine-led life of one old man. Entitled 'Start Something New', the spot sees him purchase a folded chair from the store, which then encourages him to travel and gain new experiences.
Cleverly intergrating their product, the subtlety enables the commercial to focus far beyond a simple furniture store. Showing the audience that even the smallest change can make a huge difference in any life, IKEA have created yet another inspirational spot.
[via Design Taxi]
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