IKEA (opens in new tab), one of the top brands (opens in new tab) in their field, and are well known for their inspiring, viral commercials (opens in new tab) - so we're always excited to see what they've come up with this time.
Created by Barcelona agency *S, C, P, F... (opens in new tab), this latest advertising campaign focuses on the mundane, routine-led life of one old man. Entitled 'Start Something New', the spot sees him purchase a folded chair from the store, which then encourages him to travel and gain new experiences.
Cleverly intergrating their product, the subtlety enables the commercial to focus far beyond a simple furniture store. Showing the audience that even the smallest change can make a huge difference in any life, IKEA have created yet another inspirational spot.
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What's been your favourite IKEA advert? Let us know in the comments box below!