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Inspiring new IKEA ad hits the spot

IKEA (opens in new tab), one of the top brands (opens in new tab) in their field, and are well known for their inspiring, viral commercials (opens in new tab) - so we're always excited to see what they've come up with this time.

Created by Barcelona agency *S, C, P, F... (opens in new tab), this latest advertising campaign focuses on the mundane, routine-led life of one old man. Entitled 'Start Something New', the spot sees him purchase a folded chair from the store, which then encourages him to travel and gain new experiences.

Cleverly intergrating their product, the subtlety enables the commercial to focus far beyond a simple furniture store. Showing the audience that even the smallest change can make a huge difference in any life, IKEA have created yet another inspirational spot.

[via Design Taxi (opens in new tab)]

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