Graham McKenna is chief marketing officer at XR. He brings deep experience across advertising, media and measurement, having previously served as CMO at MarketCast, where he helped build the company’s advertising research and measurement business. Earlier in his career, he led product marketing at Nielsen following its acquisition of Gracenote, spending nearly nine years driving marketing for its entertainment data and ACR business. He has also held marketing roles at THX (Lucasfilm) and worked across agency advertising and broadcast news.
