Phill ReesSocial Links NavigationCreative director, FutureBrandPhill has two decades of global experience shaping brands, experiences and design systems. He specialises in building culturally resonant brands that connect strategy, storytelling and design. Latest articles by Phill Rees Mascots are back, but not as you know them By Phill Rees published 23 May 26 Future-focused brands know that mascots can embody a brand and bring it to life. Branding Get the Creative Bloq NewsletterSign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1I’ve become addicted to printing tattoos, which I never thought I’d say2Tested: Cricut's new Joy 2 machine is teeny tiny (but mighty powerful), and I love it3Bold, optimistic, empathetic: How a retirement company perfected its look for Gen Z4How an 'AI' Monet painting fooled 7M people5"The future is one person making a whole film," says director of "first AI movie at Cannes"
Mascots are back, but not as you know them By Phill Rees published 23 May 26 Future-focused brands know that mascots can embody a brand and bring it to life.
