Simon Ward

Simon Ward

Simon is a writer specialising in sustainability, design, and technology. Passionate about the interplay of innovation and human development, he explores how cutting-edge solutions can drive positive change and better lives.

Latest articles by Simon Ward

Burger King and Pepsi logo
Is design becoming too safe?

By Simon Ward Published

Nostalgia is replacing reinvention.

Design
BMW advert
How BMW drives success with emotional branding

By Simon Ward Published

The brand sells heart over horsepower.

Branding
An AI assistant on a phone
Whatever you do, don't let AI become your creative mentor

By Simon Ward Last updated

When it comes to shaping your creative career, nothing beats the human touch.

Design
Selective focus shot of young female entrepreneur sitting at her desk at the office and working on laptop.
From today, women in design are working for free – here's why

By Simon Ward Published

Kerning the Gap's Nat Maher on why equal-pay laws aren't enough.

Design
football logos before and after rebrands
Are football club logos facing a design crisis?

By Simon Ward Last updated

A team's design heritage is well worth protecting.

Design
Japanese minimalist beer bottles
Why Japanese minimalism is taking over Western design

By Simon Ward Published

After all that Y2K noise, brands are turning down the volume.

Design
Apple Vision Pro OS; a screen of someone using an VR headset
What is phygital design, and why is it everywhere right now?

By Simon Ward Published

From AR packaging to VR pop-ups, the physical and digital worlds have never been more connected.

Design
Cheetos font
Why it's finally time to embrace imperfect design

By Simon Ward Published

Goodbye, minimalism.

Design
A selection of AI-generated images created in Midjourney
AI might be coming for your job, but it can't take your creativity

By Simon Ward Published

The pitfalls of designing with AI.

AI
iPhone 12 box
The beigeification of design: Why are brands so afraid of colour?

By Simon Ward Published

Not everything needs to look like an iPhone box.

Product Design
AI generated images of a male creative director and a female parent
AI's gender bias is even worse than reality

By Simon Ward Published

Can designers fix it?

AI
Graphic design studio
Have the creative industries really got nicer?

By Simon Ward Published

How work culture, internships, and power dynamics have changed over the past 20 years.

Graphic Design
Nike's trainer that comes apart
4 trends in sustainable design, and how you can adopt them

By Simon Ward Published

How designers are radically reshaping sustainability

Design