Simon Ward

Simon Ward

Simon is a writer specialising in sustainability, design, and technology. Passionate about the interplay of innovation and human development, he explores how cutting-edge solutions can drive positive change and better lives.

Latest articles by Simon Ward

football logos before and after rebrands

Are football club logos facing a design crisis?

By Simon Ward last updated

A team's design heritage is well worth protecting.

Design
Japanese minimalist beer bottles

Why Japanese minimalism is taking over Western design

By Simon Ward published

After all that Y2K noise, brands are turning down the volume.

Design
Apple Vision Pro OS; a screen of someone using an VR headset

What is phygital design, and why is it everywhere right now?

By Simon Ward published

From AR packaging to VR pop-ups, the physical and digital worlds have never been more connected.

Design
Cheetos font

Why it's finally time to embrace imperfect design

By Simon Ward published

Goodbye, minimalism.

Design
A selection of AI-generated images created in Midjourney

AI might be coming for your job, but it can't take your creativity

By Simon Ward published

The pitfalls of designing with AI.

AI
iPhone 12 box

The beigeification of design: Why are brands so afraid of colour?

By Simon Ward published

Not everything needs to look like an iPhone box.

Product Design
AI generated images of a male creative director and a female parent

AI's gender bias is even worse than reality

By Simon Ward published

Can designers fix it?

AI
Graphic design studio

Have the creative industries really got nicer?

By Simon Ward published

How work culture, internships, and power dynamics have changed over the past 20 years.

Graphic Design
Nike's trainer that comes apart

4 trends in sustainable design, and how you can adopt them

By Simon Ward published

How designers are radically reshaping sustainability

Design