Latest articles by Simon Ward

Whatever you do, don't let AI become your creative mentor
By Simon Ward last updated
When it comes to shaping your creative career, nothing beats the human touch.

From today, women in design are working for free – here's why
By Simon Ward published
Kerning the Gap's Nat Maher on why equal-pay laws aren't enough.

Are football club logos facing a design crisis?
By Simon Ward last updated
A team's design heritage is well worth protecting.

Why Japanese minimalism is taking over Western design
By Simon Ward published
After all that Y2K noise, brands are turning down the volume.

What is phygital design, and why is it everywhere right now?
By Simon Ward published
From AR packaging to VR pop-ups, the physical and digital worlds have never been more connected.

Why it's finally time to embrace imperfect design
By Simon Ward published
Goodbye, minimalism.

AI might be coming for your job, but it can't take your creativity
By Simon Ward published
The pitfalls of designing with AI.

The beigeification of design: Why are brands so afraid of colour?
By Simon Ward published
Not everything needs to look like an iPhone box.
Daily design news, reviews, how-tos and more, as picked by the editors.




