Vanessa PorterSocial Links NavigationVanessa has been working with artificial intelligence and machine learning since it was called analytics, and data scientists were called analysts. Her specialism is using data to provide a world-class customer experience. Latest articles by Vanessa Porter How AI chatbots can seriously damage your brand By Vanessa Porter published 3 January 24 Partly thanks to Elon Musk, AI chatbots are big news. But it's easy to get them wrong. Here are 6 ways to make sure they serve your brand aims. Branding Get the Creative Bloq NewsletterDaily design news, reviews, how-tos and more, as picked by the editors.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Laundry brand shakes up the shelf with gorgeous illustrations2Kanal's brand identity is marvellously abstract3What is 'friendslop' and why is it taking over gaming in 2026?4My favourite travel charger is $39 off right now5From moorland to Margot: what 179 years of Wuthering Heights covers can teach designers today
How AI chatbots can seriously damage your brand By Vanessa Porter published 3 January 24 Partly thanks to Elon Musk, AI chatbots are big news. But it's easy to get them wrong. Here are 6 ways to make sure they serve your brand aims.