For a university that specialises in the arts, you have to get your branding right. Representing a school that teaches design means that your branding - from business cards to leaflets, tote bags to pencils - has to evoke a strong sense of creativity.
Thankfully, the University of the Arts in Helsinki have truly outdone themselves with this inspiring, colourful and eye-catching branding. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands.
The simple and bold 'X' is designed to be seen as a starting point, which is perfect seeing as many of the university's students embarking on their own new journey.
See more images of this branding over on Behance.
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What do you think of this branding? Let us know in the comments box below!