For a university that specialises in the arts, you have to get your branding right. Representing a school that teaches design means that your branding - from business cards to leaflets, tote bags to pencils - has to evoke a strong sense of creativity.
Thankfully, the University of the Arts (opens in new tab) in Helsinki have truly outdone themselves with this inspiring, colourful and eye-catching branding. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands.
The simple and bold 'X' is designed to be seen as a starting point, which is perfect seeing as many of the university's students embarking on their own new journey.
See more images of this branding over on Behance (opens in new tab).
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What do you think of this branding? Let us know in the comments box below!
