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Cute and playful branding fronts new child-friendly café

kid-friendly cafe branding

A simple and soft approach makes this branding an adorable winner

When you open up a new shop, cafe or restuarant, your branding is absolutely everything. Branding gets customers through the doors and most important of all, helps them to remember you. Village Café is a cute little cafe in Montreal, Canada and we've fallen head over heels for their simple, yet effective execution.

Focusing on pastel colours, simple line illustrations and a clean-cut font, the branding was created by Studio Caserne (opens in new tab). Based in Canada, the studio have given the cafe a fresh and gorgeous look, taking the branding over to the website for a complete and succinct project.

The letterpress business cards are a particularly nice touch, as are the playful logo designs. Extending the branding to feature on the windows of the cafe itself also carries the project to a beautiful conclusion. We'd certainly remember being surrounded by this beauty.

kid-friendly cafe branding

kid-friendly cafe branding

kid-friendly cafe branding

kid-friendly cafe branding

kid-friendly cafe branding

kid-friendly cafe branding

kid-friendly cafe branding

kid-friendly cafe branding

kid-friendly cafe branding

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.