Reinventing ice cream to build a luxury brand

Taxi covered all aspects of brand identity when comprehensively rebranding Jolly Nice

Taxi covered all aspects of brand identity when comprehensively rebranding Jolly Nice

Jolly Nice Ice Cream was formerly known as Westonbirt Ice Cream, and entrepreneur Harriet Wilson wanted to revisit the brand and packaging to compete with the more established luxury ice cream brands.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.