Lloyds Bank's new logo and branding

Lloyds bank new branding

NEW LOGO: The brand refresh aims to focus on "what matters in life"

Lloyds Bank is one of the top brands in the UK, with an iconic logo design and instantly recognisable branding to boot. Renamed Lloyds TSB following a merger in 1998 (see previous logo, below), the group was recently forced to split off TSB into a separate bank as part of the EU bank bailout deal. So the re-renamed Lloyds Bank enlisted the help of a number of creative agencies to relaunch the brand, with the emphasis on making it more 'customer friendly'.

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