How to brand a product that doesn't yet exist: 5 pro tips

At a VIP media event in New York City last April, Royal Caribbean International introduced the world to its spectacular new generation of Quantum-class cruise ships. As shown in a cinematic short film and visually breathtaking photographic imagery, the first-in-its-class Quantum of the Seas cruise ship will offer 16 decks' worth of game-changing 'firsts at sea' to a total of 4,180 guests.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.