Redesigning a storefront comes with all sorts of challenges; from the window display designs (opens in new tab) to the packaging designs (opens in new tab), it all has to fit into one iconic brand (opens in new tab). Here, San Francisco based company Office (opens in new tab) created this beautiful brand for a pirate store, which includes logo designs and gorgeous typography efforts.
"Office collaborated with 826 Valencia (opens in new tab) – a nonprofit tutoring center for youth – to reinvigorate its storefront, which houses San Francisco's only pirate supply store," they explain. "We developed the store's new identity, and conceptualized and designed nearly 50 new products."
"Office has produced some of the most ravishing and funny buccaneer supplies yet known to man," said Dave Eggers, 826 Valencia founder and McSweeney's editor. "Reflecting the store's wildly imaginative experience, the products represent 826's mission to support creative expression. All proceeds directly benefit 826 Valencia's writing programmes." Take a look below.
What do you make of this branding? Let us know in the comments box below!