Cadbury alters iconic chocolate wrapper typography

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Iconic chocolate company Cadbury's have introduced a new look. What do you make of it?

Cadbury have one of the most iconic logos and packaging design around - with that signature purple wrapper and glass and a half logo. Here, they've unveiled their new look, created by Pearlfisher and inspired by the idea of 'say what you see' and replace product shots with 'imaginative, joyful expressions of each flavour'.

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