Design a branding solution in Illustrator

  • Software Illustrator CS3 or later
  • Time needed 1 hour
  • Skills-Design vector elements-Create a coherent branding solution

I was recently commissioned by a hotel to expand its branding elements, and provide a set of signs and illustrations in the same style as its current identity. One easy and fast solution for doing this is to combine and rearrange the shapes of an existing logo or typeface into new forms.

In this tutorial I’ll walk you through how to create a set of vector icons using a logo as a starting point. It’s a particularly good technique for designers who are not professional illustrators. The key here is to enjoy the process as if it were a game – imagine it’s a puzzle.

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